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Group Real-Time Dynamics And Cutting-Edge Information In The Field Of One Health
Health Yuan contributes to rural revitalization and wins two awards at the 2021 China Brand Influence Evaluation Results Release
Published Time：
2021-06-08
Joincare Pharmaceutical Group Industry Co., Ltd. (hereinafter referred to as "Health Yuan") was awarded the "2021 China Brand Influence Social Responsibility Exemplary Enterprise" for its outstanding performance in launching the chronic disease poverty alleviation project connecting rural revitalization. It also won the "2021 Rural Revitalization Exemplary Enterprise" award. 。
This event consisted of a keynote report meeting, a closed-door leadership strategy salon, a brand influence evaluation results release, the launch of the "Consumption and Love Go Hand in Hand" - 2021 Social Responsibility Public Welfare Model and Love Role Model Promotion Activity, the unveiling ceremony of the China Enterprise News Group China Vocational Education and Training Center, the signing of the Brand Power · Autonomous Brand Selection Demonstration Project, the promotion of excellent enterprise brand cases, a thematic seminar, and media interviews.
Enterprises are a vibrant manifestation of the pulse of people's livelihood, and the embodiment of enterprise value is not only the improvement of market value thresholds, but also the responsibility and dedication to social responsibility.
Without the health of the entire population, there can be no comprehensive well-off society. After more than 20 years of hard work, Health Yuan has always integrated the fulfillment of corporate social responsibility into its overall development strategy. While adhering to providing the society with high-quality and efficient medicines and health services Health Yuan has been deeply involved in the field of pharmaceutical chronic disease poverty alleviation and has always been in sync with national deployment. Under the leadership of Chairman Zhu Baoguo, Health Yuan has continuously been at the forefront of social livelihood, donating over 100 million yuan to public welfare undertakings, education, medical care, poverty alleviation, and disaster relief. 。
In the "China Chronic Disease Report" chronic diseases have become the leading cause of death among urban and rural residents in China. In order to consolidate the achievements of poverty alleviation and promote rural revitalization, Health Yuan, based on the principle of “adapting measures to local conditions, implementing precise policies, and targeted poverty alleviation” since 2018, the Health Yuan & Lizhu Group chronic disease poverty alleviation project has reached 7 provinces, 13 counties and districts, and 1 township with a total donation of chronic disease medicines valued at 14 million yuan helping more than 5,000 registered poor households making a positive contribution to making up for the shortcomings in medical services in poor areas, and forging a “chronic disease poverty alleviation” characteristic path. 的特色之路。
Focusing on innovative development and caring for people's livelihood
In the opening year of the "14th Five-Year Plan" and the new journey of building a modern socialist country, this event will take “vigorously developing the brand economy and promoting the optimization and upgrading of the economic system” as its theme, and conduct in-depth discussions on brand innovation and development, corporate social responsibility, and the cultivation of new technologies, new industries, and new formats. Participating enterprises and brands not only have high industry reputation and influence, but also must meet the image of actively undertaking social responsibility, being enthusiastic about public welfare, and having a sense of corporate mission.
On the other hand, Health Yuan pays attention to social livelihood events. During the COVID-19 pandemic, which has been of great concern to people around the world, Mr. Zhu Baoguo led the group to work together with frontline medical workers, responding and acting quickly. Following the donation of over 22 million yuan worth of materials (including 10 million yuan in cash and 12 million yuan in medical supplies) in January 2020 for the Zhong Nanshan Foundation and the Huoshenshan Hospital, Leishenshan Hospital, etc. epidemic prevention and treatment base construction Health Yuan and Lizhu Group donated medical supplies worth 1 million yuan to the medical staff of Shenzhen Third People's Hospital in February, supporting the prevention and control battle of Shenzhen's only designated treatment hospital for the epidemic.
In addition, in the post-epidemic period, Health Yuan and Lizhu Group provided Macun District, Jiaozuo City, Henan Province with COVID-19 antibody detection reagents worth 600,000 yuan solving the urgent need for medical supplies shortages in poor areas.
Adhering to quality and focusing on R&D ， “Putting the lives and health of the people first” is the mission and sense of responsibility of excellent enterprises today. “Brand influence” has profound significance, encouraging and advocating that enterprises establish social responsibility benchmarks and models, and promoting the rapid development of Chinese brands and the people's livelihood economy.
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