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A New Model for Poverty Alleviation through Chronic Disease Management - Health Yuan Wins the 2019 "Golden Flag Award" for Corporate Social Responsibility
Published Time：
2019-10-31
On October 26, 2019, the 2019 Golden Flag Award ceremony was grandly held by the West Lake. The event brought together outstanding cases and industry leaders, after undergoing multiple levels of review by over 100 experts over 120 days. Health Yuan's precision poverty alleviation public welfare project, "Supporting the Fight Against Poverty," stood out from 927 submitted cases, winning the 2019 Golden Flag Award for Corporate Social Responsibility.
Hosted by the China Public Relations Industry Platform and established in 2010, the Golden Flag Award, as one of the most influential awards in the public relations industry, is considered the "Oscars" of the PR world. It aims to highlight the influential value of public relations in social and economic life, thereby promoting commercial prosperity and social progress. It is understood that the "Golden Flag Award—2019 Most Influential Public Relations Event Selection" was guided by the internationally renowned "Global Alliance for Public Relations and Communication Management" and received professional support from more than ten high-end think tanks and research institutions at home and abroad, making it highly authoritative, professional, and influential in the PR industry. This year's Golden Flag Award received a total of 927 PR cases from 412 well-known companies worldwide, covering areas such as fast-moving consumer goods, automobiles, finance, pharmaceuticals, chemicals, and e-commerce. Health Yuan Group's winning of the gold award represents a dual success in brand promotion and public welfare engagement, providing another excellent example for corporate PR activities.
Health Yuan's "Supporting the Fight Against Chronic Disease Poverty" public welfare project showcases how, since the 18th National Congress of the Communist Party of China, Health Yuan Group, as a pharmaceutical company with a long history of participation in public welfare activities, has actively responded to national policies, combining its corporate advantages with precision poverty alleviation. It focuses on providing assistance to elderly people with chronic diseases, introducing a unique form of chronic disease poverty alleviation. This precision poverty alleviation model is the first of its kind among domestic enterprises, and it is also the only one of its kind that has reached a certain scale, receiving high recognition from all sectors of society. Against this backdrop, the "Supporting the Fight Against Chronic Disease Poverty" documentary series was created. The positive public opinion it generated strongly supported the group's brand building efforts. Health Yuan Group's winning of the "Golden Flag Award—Corporate Social Responsibility Gold Award" for this project is well-deserved.
Leveraging authoritative, scientific, and professional R&D scientific concepts, as well as systematic, in-depth, and comprehensive supporting PR publicity, Health Yuan Group has been committed to cultivating the domestic big health industry. Winning the gold award at this conference is an affirmation of the company's PR work and effective publicity for chronic disease poverty alleviation public welfare activities, conveying positive energy and promoting the common progress of the industry and society—the core concept advocated by this year's Golden Flag Award. In the future, under the leadership of Chairman Zhu Baoguo, Health Yuan will continue to shoulder its corporate social responsibility, supporting the fight against poverty and contributing to public welfare.
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